Skoda’s Expansion into Emerging Markets: A Case Study on India and China – Exploring the Automotive Landscape
Skoda, a leading automotive brand, has been making waves as it expands its presence into emerging markets such as India and China. This case study delves into the strategic moves made by Skoda to tap into these lucrative markets and explores the unique challenges and opportunities present in the automotive landscape.
With a rich history dating back to 1895, Skoda has established itself as a reliable and innovative brand in the global automotive industry. As the demand for cars continues to grow in emerging markets, Skoda recognized the immense potential in countries like India and China and made bold moves to capture market share.